Design by nature

Human systems work best when they are aligned with natural systems. Natural systems are holistic. Nothing is wasted. Every part has a role, and materials move through the system in ways that are efficient, durable, resilient and adaptive. The organizing principles of natural systems underpins the work at Thuja.

Cedar is one of the defining species of the Pacific Northwest. It’s durable, naturally resistant to decay, and has been used for generations to build things that last. Yet a large portion of every tree – particularly the bark – is treated as waste or used in low-value ways.

Thuja is about changing that.